The best thing about living in this sunburnt country is that we’re almost never covered up by grey-scale, floor-length trench coats. It’s all sunshine and rainbows, and our wardrobe should reflect that. Summer festivities call for bold prints and these Australian brands are delivering the goods this silly season. Deck the halls, and your coat hangers, in these fine and fancy goods.
If statement floral prints on basic cuts is your thing, Obus is your brand. The Melbourne institution has been tailoring beautiful wears out of its Victorian workshop for over 18 years. It makes at least 80% of its clothing onshore and is commitment to producing small runs of high-quality, well-made clothing. The Obus prints are easily recognisable by their retro undertones, and make the prefect addition to your work or weekend wardrobe.
Art meets fashion in a very real way thanks to Variety Hour. The Melbourne-based artist and designer Cassie Byrnes creates stunning prints and transfers them onto delicious wearables (think: cotton voile, 100% silk, and linen) that make for some very special pieces in the wardrobe. The prints are an abstract set of florals and scenes inspired by the country’s landscapes and flora.
For Aussie friends Fleur and Tania who have worked in various roles in the fashion industry together, a shared label that embodied their values and allowed them to showcase their talents was the next obvious step. Nya is their way of making a difference, with their mission being to create beautiful printed clothing in a socially conscious and environmentally friendly way. Launching in 2018, they committed to keeping their production in Australia, and have as little effect on the planet as possible throughout their supply chain.
A bit left of field compared to the above brands but equally as exciting when it comes to killer prints, Phoebe Paradise is the punk in this mix. Their statement designs come straight from the nineties to spice up our summer wardrobe and its classic bathers are what the poolside’s been screaming for. Try not to party in these pieces, I dare you.
This Aussie brand is drawing inspiration from beautiful seascapes and transforming it into classic cut womens, mens and kids clothes that are made right here in Australia. Based in Launceston, Tasmania, the founders started the label in Brisbane in 2007 and have slowly shaped the design and product over the last 10+ years. The result is a range of beautiful and unique prints, on an assortment of womens, mens, and kids clothing and accessories.
Farn, by Amanda Farncomb, was born out of a love for colour and print, and is founded on values of transparency and sustainability in the supply chain. The label’s unique prints and styles are designed, printed and made in Collingwood Melbourne, all within a 1km radius of the Farn studio. The label was founded in 2018 shortly after the Amanda won the Frankie magazine Good Stuff Award for Fashion.
Throw another shrimp on the barbie… unless of course that shrimp, or prawn, is on your favourite shirt, in which case we’d suggest taking it no where near the barbie. Kablooie takes some epic loud-and-proud prints and puts them on staple designs like tees and dresses that are light and flow-y and just perfect for summer. I think we just found our Christmas Day tee.