Underwear is a personal thing. You want a good fit, you want quality (and often organic) fabric, and you also want to know the hands that made it did so in fair conditions. These brands are providing – from boyleg briefs to tiny, tiny thongs and everything in between, you’ll find what you’re looking for.

NICO Underwear


NICO as a brand has a very wholesome, staple feel to it. It’s a little more conservative in the design department, but that’s more than all right when you’re shopping for undergarments. Its underwear, socks and bras are made from recycled cotton and nylon, as well as Lenzing Model – a super high-quality, botanic fibre made from beechwood trees. The result is an incredibly soft and comfortable product that’s good for the environment too. NICO is super transparent and has extensive information about its manufacturing process and where its products are made on its website. Some of the garments are made in Australia.

The Road

The Road
This Sydney brand has entered the market with a range of basics including briefs and bralettes in stripes and plain black. The underwear is made from sustainably sourced organic and Fairtrade cotton, and is ethically made in India where its workers are paid a living wage with health care benefits, a retirement fund, holiday leave and a housing program – exactly the sort of things you’d want in a full time job.

Bimby and Roy (also in header)

Bimby and RoyThe pair behind this Melbourne label had a vision to create undergarments that doubled as sleepwear and swimwear too. And so they did. Bimby and Roy is their range of bralettes and bottoms in pretty and plain prints that can be worn around the clock. They’re all ethically made in the first solar-powered factory in Fiji.



Love comfy jocks that don’t get stuck up your butt? This is your brand. The underwear is ethically made in New Zealand from organic and Fairtrade cotton, in the classic Thunderpants full-brief style. But the prints are the fun part – with everything from the original flower power, to bananas, mushrooms, rockets and whales. There’s plain-ish ones too.

Le Buns

Le BunsThis brand’s commitment to organic cotton and regenerated nylon is a win for the environment and a win for the wearer. That’s right, natural fibres aren’t just friendly on the skin, but they break down easily when they’re returned to land fill. Organic cotton also eliminates the use of pesticides, insecticides, herbicides and Genetically Modified Organisms that are emitted by the conventional cotton trade. The collection is mostly high-waisted briefs and g strings, all edging on the cheeky side. That thong thong thong thong thong. 

Mighty Good Undies

This brand’s motto is that “Your undies should not cost less than your latte”, and it’s damn right about that. Its collection of black-only underwear in brief, boyleg and mens trunks is made from organic and Fairtrade cotton and available in packs of 1, 2 or 7. You can also order a subscription and let them know how often you’d like them delivered. Damn good, bloody good, damn good jocks.

The Very Good Bra

The Very Good Bra

The world’s first zero-waste bra is so clean that you can bury it in the garden when you’re finished with it. It’s made using Lenzing fibre tencel (from sustainably farmed Eucalyptus trees) which takes minimal water to produce and manufacture and is extremely soft to touch.  The final product is ethically made in a family-run factory in China and is without toxins and without underwire. It’s a no-frills undergarment but it’s a very, very good bra! There is now a ‘very good’ bra, ‘very good’ briefs, and sleep wear too. Check it all out here.


Sydney brand Boody brings super soft bamboo underwear to the table. Their bamboo is grown sustainably with no pesticides, no insecticides, and no fertilisers, and without any artificial irrigation. Boody says it’s  committed to maintaining a responsible and transparent process every step of its process – from the bamboo crops that yield the viscose yarn to the delivery of Boody into your hands. The brand is certified by a number fo industry groups for ethical and sustainable production.


About Author

Brittanie is the founder of Britt's List, and an advocate for sustainable and Australian fashion. When she's not reviewing brands, Britt can be found hiking, blogging and practicing yoga, or more likely, eating cheese and drinking boutique gin.

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