There’s more to minimalism than just block colours. It’s about the cut, the design, and the longevity of the item. These sustainable brands have nailed minimalism in design and quality, so you can fill your wardrobe with just a few pieces that will outlast many a season.
I first came across Theo the Label at a Finders Keepers market in Brisbane. The floaty, linen attire and Fashion Revolution ‘I made your clothes’ tags drew me in. The brand boasts a quality range of staple goods for men and women. When it comes to production, Theo the Label says sweatshops are a no-no and the team only works with makers they can meet, greet and share honest to goodness relationships with.
The lovely Lois Hazel opts for neutral colours and luxe natural fabrics for their collections that are all ethically made in Melbourne. The self-titled label is influenced by the designer’s own style, natural fibres and living in comfort. She says she wanted to create pieces that could be worn every single day, and be with the customer from morning to evening. This mentality is clear in the Lois Hazel collections – an essence of simplicity while still being unique and extremely wearable.
Mostly opting for block colours (with the exception of a few checks), The Fabric Social makes a light and airy range of womenswear, ethically made in Northeast India and Myanmar. For fabrics, the brand uses silks and cottons created on traditional handlooms and woven with care by their expert artisans.
Nightwear and lifestyle label NATALIJA is thoughtfully designed and made in Australia for the effortlessly chic, modern woman. The brand is committed to maintaining high ethical, social and environmental standards through all business practices, with manufacturers accredited by Ethical Clothing Australia. Each collection is designed with luxurious pure silks (swoon!) known for their longevity, comfort and lustre.
Melbourne-based designer Keegan is living proof that a brand can be bold and minimalist at the same time. The oversized designs coupled with unique features gives the brand a sense of edge, but it sticks with classic cuts and colours that can be worn across seasons. Keegan’s values are firmly on the slow side, opting for onshore and small-scale production. I’m a fan.
Each of the Kuwaii pieces feels like a little bit of luxury, and the solid colours and staple patterns mean you can wear them all year round, with layers in winter and accessories in summer. Kuwaii is committed to environmental sustainability and ethical production, and keeps everything above board by producing each piece by hand, onshore.
This brand is the O.G of ethical fashion in Australia. Its collections are manufactured 100% onshore using organic and eco-friendly materials and dyes in limited numbers. Vege Threads is accredited by Ethical Clothing Australia and prides itself on working with local knitting mills and dye houses. The ‘threads’ are a lovely bunch of long lasting, practical yet beautifully designed basics.
Opting for lighter colours, Bilboa emphasises beautiful shapes with its small collection of ethically made womenswear. Subtle patterns add life to otherwise simple colours and cuts. Every aspect of Bilboa, from designing, to cutting, to construction is lovingly done by hand, in Byron Bay, Australia.
This Aussie-made label opts for beautiful fabrics over excessive prints with its range of womenswear. There’s lots of linen and silk, in dresses, pants and turtle necks, mostly in black, white, cream and the odd burnt orange. Shop for staples or stunning evening wear.