Seagrass Designs: Sea-stainable fashion out of Tassie

Meet the Aussie brand that is drawing inspiration from beautiful seascapes and transforming it into classic cut womens, mens and kids clothes that are made right here in Australia.

Seagrass Design is an art and fashion brand based in Launceston, Tasmania. The founders, Jamie and Kimberley McCabe, started the label in Brisbane in 2007 and have slowly shaped the design and product over the last 10+ years. The result is a range of beautiful and unique prints, on an assortment of womens, mens, and kids clothing and accessories.

Calling Australia home

Seagrass is 100% designed and made in Tasmania and plans to stay that way despite the growing demand for the product. Onshore production is great because Australian laws ensure that workers are paid a fair wage and have a safe working environment. Keeping the production close by also means the designers can make sure quality standards are tip top, and iron out any design flaws before the production goes too far.

The brand uses linen, cotton and rayon fibres for the majority of its clothes – which is a plus for the environment as they are all natural fibres that will easily break down in landfill (although I must say it would be a travesty if they ended up there). The individual designs and dedication to tailoring mean the clothes are sturdy and long-lasting, made to last many seasons.

Co-founder and designer Kimberley McCabe keeps a close eye on the supply chain, working with a Bangkok supplier who sources and prints the brand’s fabrics.

“The supplier that we work with ensures that everything is ethically produced. It’s a small business that has grown with us over the last couple of years. We’ve actually seen the growth in its quality and size thanks to the partnership with Seagrass Design,” Kimberley says.

“That supplier prints all our fabrics and ships them to us here, and we make all of the clothes ourselves. Between my husband and I we do all of the cutting, and we have a few local sewers – some are TAFE graduates, others are mums whose alternations businesses have been overrun by cheap online alternatives.”

Kimberley says her and Jamie have plans to go to Bangkok in the next year to work closely with the brand’s suppliers and ensure everything is as they say it is.

“It’s hard to keep transparency in the supply chain when you’re dealing with offshore suppliers, language barriers and time differences, but we’re hoping to strengthen the relationship and made sure everything stays above board.”

The Seagrass Design founders saw the lack of sustainable clothes available for men and children and wanted to make their attire available for the whole family. The brand now produces a range of mens T-shirts with the Seagrass Design prints, and has cute little overalls for newborns to toddlers. There’s also plans to expand each of these ranges – with bigger sizes and styles coming to the kids range, and shorts being added to the mens range.

I love this slow fashion brand, mostly because of the unique patterns (pssst: there’s matching earrings for most designs), but more so for their commitment to Australian-made fashion.

“It’s always going to be made in Tassie. That’s our thing and we love doing it.”

About Author

Brittanie Dreghorn

Brittanie Dreghorn is the founder and editor of Britt's List, and an advocate for sustainable and Australian fashion.

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