While The Iconic is known for its huge range of designers and brands, what you may not know it for is ethical or sustainable fashion. While it’s far from perfect, the online platform curates what it calls its Considered edit. The collection includes Australian favourites such as Nobody Denim and Outland Denim as well as international brands. While this is a great initiative and a step in the right direction, there are a few misleading things to be wary of if you’re a values-driven shopper.

The collection takes into account five filters: animal friendly, community engagement, eco-production, fair production and sustainable materials. However, if you tick all the boxes, the results will include anything that ticks at least one box – not all of them. For example, I ticked all the boxes and filtered for dresses and one of the hits was a Gorman dress. The dress was made from organic cotton and therefore considered part of the ‘sustainable materials’ category, but this is not a reflection of the whole brand and its environmental impact. We’d recommend unticking all the boxes and checking each of them one at a time to really know if the item you’re after checks out.

Denim

Nobody Denim

This Melbourne designed and made denim range is putting sustainability front and centre. Accredited by Ethical Clothing Australia, the brand publishes its carbon emissions, water usage, raw materials and waste on its website, and is transparent about audits and accreditations. The collection includes a diverse range of shades and styles and is designed to last. Shop here.

Outland Denim

Outland Denim

Inspired by the film Taken, founder James Bartle built this not-for-profit, B-Corp from the ground up to help put an end to human trafficking. Made famous by Meghan Markle, this Aussie denim brand is all made in Cambodia by women who have been protected from exploitation through training and employment. Outland Denim’s designs are also super cool and comfy. Shop here.

Activewear

dk active

dk active models AW23

Ethically made in Brisbane, this brand uses organic and recycled fabrics and even includes a maternity range! dk active design for both men and women, and also have an ‘embrace’ collection for all the beautiful curvy women out there. The brand’s range includes everything you need to stay active from leggings and tees to crop tops and trackies. Shop here.

Nimble Activewear

Here’s your conscious alternative to the the likes of Lululemon and Lorna Jane. If you’re an athleisure queen then look no further. This stylish brand is owned and run by a team of women and uses recycled plastic bottles to generate sustainable fabrics. I guess you can also wear Nimble Activewear’s range to work out as well if you want to, but no pressure! Shop here.

Patagonia

Patagonia

Photo by Austin Siadak

We’re in business to save our home planet – that has been Patagonia’s brand purpose since 2018. A global leader in sustainability and transparency, the brand also makes commitment to ethical production through its certification programs such as B Corp, Fair Trade and 1% for the Planet. Patagonia values transparency and lists where each of its products are made on its website, as well as how they’re making the product more sustainable through better fabric, dye and finishing choices. Shop for all things outdoor and casual wear.

Underwear

Boody

Boody Underwear

Sydney-based sustainable basics brand Boody brings super soft organic bamboo underwear sleepwear to the mix. Boody’s bamboo is grown sustainably with no pesticides, no insecticides, and no fertilisers, and without any artificial irrigation. The brand says it’s committed to maintaining a responsible and transparent process every step of its process – from the bamboo crops that yield the viscose yarn to the delivery of Boody into your hands. Boody is certified by a number of industry groups for ethical and sustainable production.

Sleepy Dee

Reverie sleepwear

Want to slip into something comfortable without compromising on style? Brisbane-based sleepwear and loungewear label Sleepy Dee has you covered. The brand’s range of effortlessly stylish and comfortable garments are made from environmentally friendly fabrics such as Lenzing Tencel (made from sustainably sourced eucalyptus), GOTS certified organic cotton and a merino x organic cotton blend. Sleepy Dee’s collections include short and long nightgowns, sets, robes and accessories. It’s all made onshore in Brisbane, Australia.Shop here.

Designer

Autark

Autark

South Australian label Autark use natural fibres and recycled deadstock to make its range of beautiful womenswear. With natural, earthy colours and flowing silhouettes, this label is a standout for Australian design. Autark also donates 5% of its online profits to the Aboriginal Literacy Foundation and manufactures locally to support Adelaide’s garment making industry. Shop here.

Manning Cartell

Made in Sydney and accredited by Ethical Clothing Australia since 2012, Manning Cartell celebrates femininity, strength and beauty with sharp silhouettes. The three sisters behind the label source luxurious fabrics from ethical producers to create the majority of collections on Australian soil. The range includes work-appropriate garments and the more formal pieces and party dresses. Shop here.

Primness

Using natural fabrics like organic cotton and sueded silk in neutral tones and softer colours, Primness has been manufacturing its relaxed styles in Melbourne since 2013. The vibe is Australian laidback luxury and these pants will take you from the office to the weekend. Shop Primness via The Iconic’s Considered Edit here.