Since it started in 2000, Lazybones has become well known for its gorgeous, vintage-style womenswear and soft bedlinen.
Its clothing is feminine and classic, with a touch of bombshell. The Lazybones dress is its signature piece, but the brand has also extended its offering to homewares, jewellery and beauty products.
Lazybones is stocked in over 200 shops in Australia and New Zealand, and has a shopfront in the main street of Bangalow, northern NSW where the brand is based.
CEO and Creative Director Tracey Hocking is particularly proud of Lazybones’ sustainable approach to business.
Tracey says that working with the environment in mind is really important to her and her team.
“We now have 90% of our bedding range using sustainable fabrics in a factory with fair trade certification,” she says.
“About 75% of our apparel ranges also use sustainable fabrics. We also use a lot of surplus fabrics that we love as it opens up lots of possibilities for us but also uses up stock that otherwise is not wanted.”
All of Lazybones’ printed materials are produced using recycled or sustainable papers and cardboards and environmentally sensitive inks.
“Also we try to operate our office as sustainably as possible,” says Tracey.
“We have solar hot water, we recycle all plastics and papers and keep printing to a minimum. We even have a worm farm for lunch scraps.”
Tracey has a commitment to working with brands that share the sustainability vision and in sharing this focus with their customers.
“We are not interested in being part of the fast fashion movement, or in having growth at any cost. We constantly check back with our goals and make sure that we are staying on track.”
To produce its garments and bedlinen, the brand works with a GOTS-certified factory in India, a Sedex certified factory also in India and a factory in Bali that it has built a 15-year relationship with. Lazybones has also started producing some of its garments locally.
Find out more and shop Lazybones here.