Australian Made Underwear: 9 Ethical Underwear Brands to Shop Now

Creating a wardrobe of ethically made staples should start with the basics. Thankfully, Australian manufacturers not only have the ability to make high quality underwear, they also have access to some incredible locally made fabrics as well – such as our own sustainably grown cotton and locally sourced merino. These Australian made brands have your intimates covered – from the sexiest of bodysuits to the practical underpants we all know and love.

1. Jackfruit the Label

Jackfruit the Label

Jackfruit the Label makes ethical underwear in minimal styles with comfort in mind. The Byron Bay-based brand uses a blend of bamboo and organic cotton for its intimates, making the fabric breathable and super soft. The organic cotton is all GOTS-certified and is dyed to GOTS standard as well. The underwear is made in small batches in Australia with care (certified by Ethical Clothing Australia), using solar energy to construct and dye them.  Best of all, there’s a style to suit everyone in a wide range of sizes – from 6 to 26.

Britt’s List readers can get 10% off at Jackfruit the Label with code BRITTSLIST at checkout. Shop here

2. The Great Undressed

The Great Undressed

This Sydney-based brand makes its no-frills undergarments from ethically sourced and certified organic Japanese cotton. The Great Undressed says its garments are made with integrity and consideration that will stand the test of time. The underwear range includes bikini cut, cheeky, high g, high boy and euro undies in earthy colours plus wire-free bralettes in two styles. It’s all ethically designed and made in Sydney.

3. Merino Country

Merino country

The designers behind Merino Country are former sheep farmers, so it’s no surprise that their go-to fabric is high quality Australian merino wool. The Brisbane-based brand’s underwear line covers men’s and women’s styles in a range of cuts – from high-waist to hipster and even some lacy numbers. Merino underwear is great for sensitive skin and is naturally comfortable (ie. breathable) all year round. It’s ideal for activewear as it is quick drying and thermoregulating. Merino Country’s garments are ethically made in their factory in Queensland.

4. Hara

HARA Underwear

Melbourne maker HARA opts for sustainably sourced bamboo for its underwear.  The intimates range includes briefs, bras and g-strings in a number of fun and bright colours. HARA’s products are all naturally dyed, cut, sewn, packaged and shipped from the brand’s home town, where the brand abides by Australia’s industry awards to ensure employees are treated fairly and have safe working conditions.  HARA has teamed up with the EJFoundation to support projects in remote areas of the world that are under environmental stress.

5. Iole Lingerie

Melbourne-based label Iole Lingerie brings luxury intimates to this list. Its bespoke pieces include g-strings, briefs, bikinis and boylegs as well as traditional underwire bras and wire-free bras. The brand’s intimates are all ethically made (and some made to order) in its Collingwood factory in Melbourne. Iole Lingerie’s onshore production is certified by Ethical Clothing Australia. Shop for feminine intimates and sexy staples such as bodysuits, slips and suspenders!

6. Lela Lingerie

Lela Lingerie

Sydney-based brand Lela Lingerie makes timeless classics for your underwear drawer. The brand focuses on creating functional and flattering underwear, aiming to be the first pieces you reach for in the morning. The underwear is a range of mid rise and high waisted underwear in pretty colours made from 95% GOTS certified organic cotton. It’s all ethically made in Sydney.

7. Farm to Hanger

Farm to Hanger’s vision is to create sustainable change one garment at a time. The brand is focussed on slow fashion and creating quality garments that are made to last. For its eco underwear line, Farm to Hanger uses sustainably sourced, Australian grown cotton which is naturally breathable and hypoallergenic. The no-frills range includes high waist, natural waist, mid rise and low rise cuts made from sustainably sourced cotton. Farm to Hanger’s garments are made in Australia with manufacturing certified by Ethical Clothing Australia.

8. Wonderpants


Wonderpants opts for natural fibres such as organic cotton and merino wool for its range of underwear that is all ethically made here in Aus. The brand’s undergarments are made entirely from the same fabric – no elastic, no binding, no part tight or uncomfortable. They say that the bands around the waist and leg allow for comfort and ease, whilst maintaining stability and security. Stop wondering and see for yourself. Wonderpants come in blaze red, black, grey, charcoal and yellow.

9. Lahay

Manufacturing in Australia since 1996, Lahay makes quality garments from Australian sourced and made fabrics. The brand’s basic range covers men’s, women’s, kids’ and babies’ underwear and staples such as shirts, shorts and leggings. The women’s underwear range includes boyleg and bikini briefs in a black, white and grey cotton/spandex blend with a cotton jersey gusset lining.

About Author

Brittanie Dreghorn

Brittanie Dreghorn is the founder and editor of Britt's List, and an advocate for sustainable and Australian fashion.

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