Have you ever bought something online which looked beautiful and seemed the right size, only to realise the website totally over sold the product which was hardly wearable in real life? Not to mention lacking the ability to perform when it comes to requirements of activewear?
As new mums, Stevie Angel and Nadia Tucker struggled to find activewear that fitted and flattered their changed bodies.
And while we all know there’s no one-size-fits all when it comes to the female form, with activewear in particular, the pair found the options outside of the standard gym-junkie shape to be lacklustre to say the least.
“We were frustrated with buying activewear online and receiving products that looked beautiful on models but didn’t perform in real-life on bodies without model proportions, so we decided to take matters into our own hands,” Stevie says.
“Once we realised there was a need for an activewear brand like Active Truth we thought ‘why not us’.”
From humble beginnings (Stevie’s kitchen bench) to now having local headquarters and manufacturing partners in Brisbane, the designers have built a cult following for their inclusive activewear label which fits sizes 6-26 and includes a maternity range.
“Active Truth is committed to showing a diverse range of women wearing our activewear,” Nadia says.
“We want women to look to Active Truth and see someone like her – happy, active, looking and feeling amazing in her activewear. We refuse to photoshop our models and continue to challenge stereotypes and bias around body image.”
When it comes to bringing their range to life, the brand works with predominantly local manufacturers.
“One of the best things about manufacturing locally is that they’re right there at your doorstep, we’re really quick to market, we can design a product and have it on the shelves within a week,” Nadia says.
“Our current manufacturer in Brisbane has been really supportive and held our hand through the production process.”
Keeping the majority of the brand’s production locally helps the brand to reduce its environmental footprint and lower waste in production with any production issues being ironed out in the process.
“We know our customers really love our products so we just want to keep a sustainable and responsible approach to ensure our brand is here for the long run.
Active Truth supports organisations that support women through partnerships with Share the Dignity, Body Image Movement, and a number of smaller female-led, or female-focused, charities.
Find out more and shop Active Truth here.