Sunday, December 15

Sun safety and style – that was the focus of the Brisbane-based designer who started swimwear label Shade Swim.

After struggling to find a fashionable one-piece that was sun safe, Alyshia Morris decided she would make it herself.  She knew first-hand the importance of keeping skin out of the sun.

“I was diagnosed with two stage 1 melanomas in 2013, which played a huge role in inspiring me to launch Shade Swim,” Morris said.

“At 32, and with two babies at the time, I was given the fright of my life. Fortunately, they were successfully removed and I was extremely lucky.

“This experience changed my life and it made me realise I wanted women to know that they can still look stylish while being sun safe.”

Morris is now vigilant in the sun and wants to encourage Australians to protect themselves from our harsh Aussie sun – which she’s doing through the Shade Swim label.

The swimwear is made using a sun safe UPF 50+ fabric and features innovative Smooth Firm Tighten (SFT) technology and sustainable Italian Vita Luxe fabric.

The fabrics feature at least 80% recycled nylon, which is helping to reduce the label’s environmental impact.

Shade Swim

Shade Swim garments are all ethically made in Brisbane.

“I chose to manufacture in Brisbane as I wanted the swimsuits to be made in Australia, but also so I could touch and feel the product throughout the process,” Morris says. 

“Being a very visual and hands on person this was very important to me (particularly while still learning the ropes in this trade).

“It’s much easier if I need to deliver or answer anything to pop over and talk with the manufacturer directly.”

The Shade Swim collections aim to encourage women to feel confident in their swimwear, whether they’re at the beach, by the pool or heading to brunch after a surf. For this reason, the swimsuits range from size 8 – 18 (and the brand plans to extend that range even further).

After successfully launching the label in 2018, Morris has now collaborated with Brisbane textile designer Britt La Spina to release a range of prints in the label’s 2019 spring/summer range.

“Launching a business, growing it and keeping on trend is always a daunting task, but working with a range of supportive and inspiring women has been a joy,” Morris said.

“I started the label to make sure there was a swimsuit available that was fashionable and sun safe, Australian made and ultimately made women feel confident.”

Shade Swim’s newest collection has evolved from its classic range, which has been embraced by women Australia wide.

Prices of the new collection range from $209 – $229, including standard shipping within Australia. Find out more and shop Shade Swim here.

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About Author

Brittanie is the founder and editor of Britt's List, and an advocate for sustainable and Australian fashion. She loves indoor plants, hot chips, blue cheese, boutique gin and patting puppers on the street.

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