Until now, the custom-fit clothing industry has been dominated by suit and dress makers. But now there’s a wolf at the door, and they’re changing the industry for the better.
In this episode of The Quick Unpick, I talk to Eric Phu, from Ethical Clothing Australia-accredited business Citizen Wolf. Citizen Wolf is a Sydney-based brand making custom-fit casual wear with a focus on ethical and sustainable practices.
Before now, this would have been an incredibly difficult task. In fact, when the founders came up with the idea to create custom-fit casual wear, they were mostly told it wouldn’t work, that it would be too expensive and therefore impossible to scale. Needless to say, they stuck at it and got it over the line, and Citizen Wolf is now the official home of the #TailoredTee.
Committed to ethical and sustainable production, Citizen Wolf uses a mixture of merino, organic cotton, and cotton hemp blends that are grown in Australia and milled in Melbourne. The brand works with mills accredited by Ethical Clothing Australia, ensuring that there are safe working conditions and fair pay throughout its supply chain.
Listen in to find out how Citizen Wolf is creating quality t-shirts while leaving a minimal impact on the planet.
The Quick Unpick is brought to you by Ethical Clothing Australia, in celebration of the 20th anniversary of their accreditation program and inaugural Ethical Clothing Australia Week. This podcast is produced with assistance from The Content Division. Music is by Brisbane based artist Sasha McLeod, also known as Sycco.
